The firm now has a new, all-encompassing brand logo which will bring a sense of consistency between all sub-brands offering separate products. Poker, Casino Games, Sports Betting, Bingo, Live Casino and mobile compatible brands will all fall under a uniform logo, only separated by colour scheme.

Developed by US brand consulting firm, Landor Associates, the new image and logo will be accompanied by what Paddy Power calls “agitators” which are described as “Illustrations which have been designed to add humour and a sense of fun to the look and feel of the brand which will interact either with our text, patterns, imagery or as part of an overall layout”

Alex Phelan, the Head of brand DNA said “Mischief is at the heart of the Paddy Power brand and has been a core value in the business from the outset – right from when we introduced novelty odds with a market on whether the Pope would join Glasgow Rangers in the 80’s” and added “Our new BVI embodies this mischievous spirit, differentiating us from our competitors and giving us a forward-looking but authentic identity across all of our channels”

Paddy Power has been involved in many mischievous stunts in 2012, helping it to win industry gongs including Marketing Campaign of the Year and Social Marketing Campaign of the Year at the eGaming Review Operator Awards. Readers may remember the Danish footballer Nicklas Bendtner showing off his “lucky” Paddy Power Pants after scoring a goal at Euro 2012, or the daring advertising campaign that sparked a legal battle with London Olympics Organiser’s, LOCOG.

Charlotte Morrison, the Executive Director at Landor said “Not only is the redesign intended to capture what the brand wants to stand for in the hearts and minds of its target consumers, it sets out to define the brand hierarchy using a strong visual system that reflects the overall equity, character and building blocks of the parent brand.”

If the actions and words of the powers that be at Paddy Power are anything to go by, then 2013 is going to be another fruitful year for the gambling operator.

By John

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While online poker is available on a 24/7/365 day basis, in many ways playing online requires even more than just good poker skill and strategy. Since players are not visible to each other, the lack of body language cues requires gamers to focus in an entirely different way since they must rely on wagering patterns, bet placement speed and other clues relative to player action and activity especially when playing at more than one table at a time. Simultaneously playing tables increases winning odds potential since gamers are in complete control of table entry and exit.

The Internet is filled with a plethora of sites offering tutorials, strategy tips and practice game sessions enabling players to hone their playing skills at every level of expertise. Many online poker sites offer incentives to players following their initial sign-up such as after a $100 deposit, a $50 bonus will be paid upon completion of five hands. The instant action afforded at online sites allows gamers to play 90 to 100 hands per hour as opposed to approximately 30 hands per hour at a brick and mortar location.

Carbon Poker has been functioning under the auspices of Australia’s Merge Gaming Network since 2007 from its server system located in Canada. Research reviews indicate that U.S., players are experiencing no problems related to deposit and withdrawal issues. Poker players from the U.S., who have been using this site advise the use of common sense practices such as making small deposits, cashing out in a reasonable amount of time, preferably on a daily basis and declaring net winnings on state and federal income tax forms.

To begin enjoying poker online at Carbon Poker requires downloading of the software which is fully compatible with Microsoft Windows 2000/XP,Vista/7 and Mac OSX 10.5 operating systems. Games can be accessed from a file or a desktop icon. Following the entry of account creation data, deposit options range from $20 to $500 via Visa or MasterCard or $10 to $10,000 via two highly-regarded E-wallet companies. Ring games ranging from Texas Hold’em to Badugi are accessed by visiting a virtual game room, mouse-clicking on the seat of your choice from those available and electing a $10 minimum to $50 maximum buy-in option.

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